Peekabond is a digital playground app for global families with young children. It helps families create and share playful moments with their little loved ones – to build better bonds remotely. These Services – including the Peekabond app and others that link to this Privacy Policy – provide you with playful activities and fun ways to share these moments with loved ones.

When you use these Services, certain information is shared with us. We want to be as clear as possible about what type of information we collect, how we use it, whom it is shared with, and your options for controlling it.

By using our Services, you agree to the collection, use, and sharing of information described in this Privacy Policy. We have also provided a summary for quick reference.

1. Information we collect from you


There are three different categories of information we collect about you when you use our Services. Information may include or reflect personal information, as well as non-personal information, that could identify you.

  • Information that you provide to us
  • Information related to your use of our Services
  • Information about you from third parties

Below are more details about these categories.


Information that you provide to us


Account information. When you sign up for a Peekabond account, the information you provide to us may include your name, email address, and information about your family.

Financial information. In order to make purchases, you may need to provide a valid payment method (i.e., credit or debit card) and its associated account information. Your payment information will be collected and processed by our authorized payment vendors, and we do not directly collect or store payment information in the ordinary course of processing transactions. The privacy policies of third payment processors govern the use of your information. These payment processors are required to adhere to the standards set by PCI-DSS to help ensure the secure handling of payment information.

If we allow purchase through a third-party platform (i.e. in-app purchase), the payment method stored with the third-party platform will be charged.

Content. You may create content that includes videos, photographs, or other works, which may include your likeness or other identifying information. You permit us to collect, process, and store your content. You can delete content in your personal account at any time.

Other information you submit. You may submit information to us for limited purposes, such as requesting customer support, providing feedback on our Services, entering contests or sweepstakes, or signing up to receive communications from us.


Information related to your use of our Services


Usage information. We may automatically collect certain types of information from you when you use our Services, regardless of whether you have an account. This information includes, but is not limited to, the type of device you use, your device unique ID, the IP address of your device, your operating system, the type of Internet browser you use, unique device identifiers, and other diagnostic data.

Cookies and other tracking technologies. We may track your activities using cookies and similar tracking technologies. By using our Services, you agree to our use of these methods as set forth in our Cookie Policy.


Information about you from third parties


Other third-party data: In order to authenticate our users, reduce errors in our database, and prevent abuse of our system, we may on occasion supplement information you provide to us with information from third-party sources. We may also supplement the information that we collect directly from you with information stored in third-party databases, such as demographic information, in order to make it more likely that any marketing communications we send will be relevant and of interest to you.


2. How we use information


We use the information we collect for various purposes:

Identification, authentication, and access. We use your information to verify your identity when you access your account. Your information is also used to help administer your account.

Operating our Services. We use your information to provide and maintain our Services, and to allow you to participate in interactive features of our Service.

Customizing your experience. We use your information to customize our Services to you, which may include remembering your preferences, such as volume level or language preferences.

Analysis. We analyze your information in order to improve our Services and enhance your experience. We also use information collected from cookies and other technology to improve our Services and enhance your experience with them.

Monitor usage of our Services. We use your information to monitor how our Services are being used, including to detect, prevent and address technical issues.

Marketing communications and advertising. We may use non-personal, aggregated or anonymized information to market or advertise our Services to other potential users. However, please note that we will not sell your data to any third party for the purposes of marketing or advertising, or any other purpose.

Providing customer support. We use your information to help resolve and respond to customer support requests. We may also use your feedback to help improve our Services.

Exercising and protecting our rights. We may use your information to enforce violations of our Terms of Service and other usage policies. We may use your information to protect and defend our rights or property and to prevent fraud or abuse. We may also use information to prevent or investigate fraud or other unauthorized, illegal, or wrongful activity. We may use your information to protect the personal safety of users or others.

Legal compliance. We may use your information when legally required to do so, such as to respond to legal requests (e.g. court or government agency order, subpoena, etc.). We may use your information to comply with a legal obligation and to protect ourselves against legal liability. We may also use your information where necessary to facilitate a potential transaction, such as a merger, acquisition, or asset sale.


Sharing information with third parties


We share your information with third parties in the following ways:

At your direction. We share your information and content with persons with whom you have granted access. We may also make your information and content available to others as you direct in using our Services (for example, when you share links to content with others).

If you share a publicly accessible link to your content with others, please be cautious that you lose a degree of control over the distribution of your content, since the original recipient may share the publicly accessible link with third parties.

With your consent. We may also share your information with third parties where we have obtained your express consent to do so.

With other users. Your information, such as name, email address, or reaction (such as likes) to content, may be shared with the content poster as part of content viewer information. We may also share your information, such as your name and any other information you decide to share, in the course of your participation in community events and communications.

Authorized vendors. We may share your information with third party vendors (or subprocessors) that help us operate our Services, permit us to administer your account, process orders, and help us fulfill our contractual obligations. This includes payment processors, data management Services, content delivery networks (CDNs), cloud-based hosting Services, monitoring Services, email Service providers, quality assurance and testing vendors, and customer relations management (CRM) vendors.

Analytics. We may share your information with analytics providers to help us understand how our Services and features are being used.

Non-personal, aggregated, or anonymized information. We may publicly disclose non-personal, aggregated, or anonymized information, such as the number of viewers to content. 


3. How we store information


Security of your information


We follow generally accepted industry standards to protect information collected by us, both during transmission and once we receive it so that your information is treated securely and in accordance with this Privacy Policy. 

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.


Retention of your information


We will retain your information only for as long as is necessary for providing the Service and for the purposes set out in this Privacy Policy, including to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

We will also retain usage information for internal analysis. Usage information is generally retained for a shorter period of time, except when this data is used to improve and strengthen the security and/or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.


Control of your information


There are several ways that you are able to control your information:

  • You may change your personal account information settings by contacting us at
  • You may request deletion of your account by contacting us at
  • You may delete your content
  • You may opt-out of receiving commercial communications from us
  • You may limit the use of cookies
  • You may download copies of your content

Users in certain jurisdictions may have additional rights regarding control of their information, detailed in the next sections.


4. International Transfers of Data


Peekabond is based in the Netherlands. Your information may be collected, stored, or transferred to other countries outside which you live. Whenever we share information outside of where you live, we use reasonable efforts to make sure an appropriate transfer mechanism is in place, when we are legally required to do so.


5. Region Specific Privacy Rights


Users in the EEA and UK have certain privacy rights under EU and UK law, including the General Data Protection Regulations (GDPR) and UK Data Protection Act 2018.


Legal Bases for Processing


If you are a user in the EEA or UK, please note that Peekabond B.V.. is the processor of your information. We may transfer your information from your home country to the US or to other countries on the following legal bases:

Consent. You have given us permission to transfer your information. 

Contract. We may transfer your information in order to perform our contract with you, such as to process orders and provide you with access to our services, among other obligations to you in any contract we have with you. 

Legitimate basis. Your information may also be transferred if doing so is in our legitimate interests is not overridden by our rights. Some legitimate bases include being able to provide you with access to our websites and services, administering our operations and accounts, and analyzing how our services are being used so that we can improve them. 

Legal obligation. We may transfer your information to comply with a legal obligation or request, such as to respond to requests where required by law. 


Your Rights and Choices


In certain circumstances, you have the following data protection rights:

The right to access, update or delete your personal information. Whenever made possible, you can access, update or request deletion of your information directly within the account settings section of our services. 

The right to correct information. You have the right to correct your information if that information is inaccurate or incomplete.

The right to object. You have the right to object to our processing of your information. 

The right of restriction. You have the right to request that we restrict the processing of your information.

The right to data portability. You have the right to be provided with a copy of the information we have about you in a structured, machine-readable, and commonly used format.

The right to withdraw consent. You also have the right to withdraw your consent at any time where we rely upon your consent to process your information.

You may send us a request to utilize your rights to Please note that we may ask you to verify your identity before responding to such requests. Additionally, the functionality of the services may be adversely affected depending upon how you may wish to exercise these rights.

You have the right to complain to a Data Protection Authority about our collection and use of your information. For more information, please contact your local data protection authority in the European Economic Area (EEA).


6. Communications from Us


Emails. If you create an account, you may receive commercial emails from us. You may opt out from receiving commercial messages by following the unsubscribe instructions at the bottom of such messages. Please note that opt-out requests may take several days to process. You will continue to receive transactional emails from us (for example, emails regarding transactions related to our Services).

Mobile Device Communications. We may send push notifications in our apps. Notifications may be disabled by declining them at the device level or changing the app settings. We may also send SMS messages to your mobile telephone for authentication and security purposes. with your consent. You may opt out of receiving such messages at any time.


7. Children’s Privacy


Our Service is not intended for children under the age of 13. Accordingly, we do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.


8. Changes to this Privacy Policy


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page, with an updated Effective Date. If we change the Privacy Policy in a way that materially reduces our commitments to you, we will provide notice to registered users by email or a notice on our website or apps.


9. How to Contact Us


If you have any questions about this Privacy Policy, please contact us via email at



Effective from: 1 November 2021