Category: Press


Press release: Startup Peekabond brings families together for the holiday season

Amsterdam, 23 November 2021 – The holiday season is a time we all look forward to being together. It’s a time to reconnect, to spend some time enjoying each other’s company. For many families, however, this will be the second season spent apart due to the constraints of the pandemic. The importance of being together, across space and time is what inspired the creation of Peekabond – a video messenger to connect families using science-based play activities. Designed for families with young children, to feel connected to loved ones. Peekabond is now available in the App Store and Google Play.

Anieke Lamers, the founder and CEO of Peekabond, was inspired to create Peekabond after she became a long-distance auntie: “I discovered first hand how hard it was to build a bond with my niece remotely. After talking to hundreds of parents and family members, I found out many had the same struggle. That is when I decided to build Peekabond to reunite families in this digital age.”

An app to share beautiful moments

Peekabond is an app for iOS and Android that makes it easier to share memorable and meaningful moments together. Using technology for good, we help strengthen real-life relationships. With simple, engaging, and clever content ideas at the touch of a button, it’s easy for every member of the family to get a little closer, even when you are not close by. 

Record and swap videos inspired by the playful activities, it couldn’t be easier to use. You do so in the knowledge that proven behavioral science has gone into making sure it does what it promises to do.

You don’t all have to be online at the same time so Peekabond overcomes the challenges of different time zones and also the reality of trying to persuade young children to stay focused and still as they talk on a small screen. 

“Getting these lovely messages from the people I love has been my saving grace”, says Lisanne Casement, a Peekabond user who is living in Melbourne with her 2-year-old daughter. “She loves watching their videos, and can’t wait to see them again in real life”.

A time for families

For the upcoming holiday season, Peekabond has a couple of special holiday activities prepared. They are also releasing a new feature called family circles whereby you can invite your family into the app, to create a private and secure place to share videos with your own circle. Peekabond believes this will bring families closer together and make the holidays feel less painful for families who can’t be physically close due to travel restrictions. Family circles will launch early December.

About Peekabond

Peekabond is an Amsterdam-based startup founded in 2021 by Anieke Lamers, Vincent van den Noort, and Alyea Sandovar. Before starting Peekabond, Anieke worked as an investment manager at Rubio Impact Ventures. Her co-founders, Vincent van den Noort (ex fintech Jungo) and Alyea Sandovar, PhD are both experienced entrepreneurs.

Peekabond is an impact-driven company, with team members around the world. Peekabond prides itself on a diverse team, with expertise in child development science, design, gamification, and technology. Peekabond raised funding from a group of angel investors in early 2021 and has an informal board of advisors including Daniel Gebler, founder and CTO of online supermarket unicorn Picnic

For more information:

Anieke Lamers
Founder & CEO

You can find our press kit with our logo and royalty-free images on our website, through the link below: